jillallyn:

BIKE TAG / 2009

BIKE TAG is a mobile technology approach to the problems facing cyclists - inadequate infrastructure and unsafe conditions - using social networking in conjunction with product design to visualize and understand the life of cyclists. A neon/reflective bike lock, worn across the shoulder while riding, protects the rider through increased visibility. Embedded Bluetooth within the lock transmits signals to a GPS-enabled mobile phone, connecting the rider to a network of cyclists, where they can contribute to and get information from a shared database and map. Using mobile technologies as a tool for community empowerment, this project aims to communicate the life of bicyclists to individuals, communities and society.

This year-long project was the thesis work for my masters degree in industrial design from the Rhode Island School of Design.

Interesting concept.